Joe Mac, shown here living large in his Late thirties, enjoys a vendor sample at the 2002 Soft-Man Expo. Joe was recognized this year for his unwavering commitment to softness. Joe steadily if not speedily worked his way up the softness scale. From his humble beginnings at the "charmin" level, he worked hard and put away many a sandwich, toproped many a route, and soon progressed to a "baby's butt" rating. From there, Joe wreaked havoc on the sandwich population, throwing in an occasional 5.7 lead, to reach the top of the softness scale, "Sta-Puf Marshmallow Man". This page is a tribute to Joe's dedication.